Daniel Lev Coleman is a product designer, strategist, and advocate for more human ways of building technology. With over a decade of experience designing at some of the world’s most influential tech companies, Daniel has helped shape products used by millions—while consistently pushing teams to see beyond metrics and roadmaps, and toward the real people they serve.

He’s known for translating empathy into action: leading cross-functional teams, getting scrappy with research, and turning user stories into business wins. Through Empathy-Led Design, he offers a blueprint for anyone—designer, PM, engineer, or founder—who’s ever felt the tension between advocating for users and hitting quarterly targets.

Daniel lives in Los Angeles with his wife and their very expressive dog. This is his first book.